UPF layer first
Protection starts with clothing that can handle water, salt, board bags, car seats, and full days outside.
Moonset is sun-protective clothing, road-tested by a family following the wind along Brazil's northern coast. Practical gear, real diaries, cleaner sun-care habits, and school support built into the route.
This direction keeps the Coastal warmth, but makes it more specific and mature: less beach lifestyle, more family-authored guide to sun, wind, water, product, and place.
Protection starts with clothing that can handle water, salt, board bags, car seats, and full days outside.
Zinc on noses, reef-aware choices, less reapplying, fewer chemicals, more time in the water.
Pieces that work before the session, during the session, and at the roadside stop after.
Where the product gets tested: gusts, sun, water, sand, and repetition.
The proof that this is not staged adventure. It is lived, packed, rinsed, repaired, and repeated.
The coast as classroom: kitesurfing, local knowledge, school visits, and what the kids pick up on the way.
The mission stays practical and dignified. A fixed part of each sale helps fund digital projectors for coastal schools, with local contribution paid for rather than treated as charity.
A longer look at the family route: kitesurfing, product tests, school stops, and the practical choices behind building Moonset on the coast.
Watch trailerThe store should feel direct: a small set of protective pieces, clear use cases, and enough story to explain why Moonset exists without slowing down the purchase.