Coastal V2 Alternative

A family field guide to long days outside.

Moonset is sun-protective clothing, road-tested by a family following the wind along Brazil's northern coast. Practical gear, real diaries, cleaner sun-care habits, and school support built into the route.

Family kitesurfing along the Brazilian coast
Route note 01 / CearĂ¡ coast / wind rising after lunch
Brand lens

This direction keeps the Coastal warmth, but makes it more specific and mature: less beach lifestyle, more family-authored guide to sun, wind, water, product, and place.

Packed For Today

The sun-care kit is the product story.

Moonset sun protective top
01

UPF layer first

Protection starts with clothing that can handle water, salt, board bags, car seats, and full days outside.

02

Cleaner sunscreen habits

Zinc on noses, reef-aware choices, less reapplying, fewer chemicals, more time in the water.

03

Built for family logistics

Pieces that work before the session, during the session, and at the roadside stop after.

Moonset Diaries

The route gives the brand its structure.

Stop 01

Wind

Where the product gets tested: gusts, sun, water, sand, and repetition.

Stop 02

Family

The proof that this is not staged adventure. It is lived, packed, rinsed, repaired, and repeated.

Stop 03

Learning

The coast as classroom: kitesurfing, local knowledge, school visits, and what the kids pick up on the way.

Kite For Good

School by school, coast by coast.

The mission stays practical and dignified. A fixed part of each sale helps fund digital projectors for coastal schools, with local contribution paid for rather than treated as charity.

School supported by Moonset
Kitesurfing documentary still
Moonset TV

Watch the documentary.

A longer look at the family route: kitesurfing, product tests, school stops, and the practical choices behind building Moonset on the coast.

Watch trailer
Shop Direction

Simple gear for complicated days.

The store should feel direct: a small set of protective pieces, clear use cases, and enough story to explain why Moonset exists without slowing down the purchase.

View shop prototype