Target Date: June 18th
We’re now moving from broad visual exploration into brand refinement. The concepts below show two different ways Moonset can express the same family story, product purpose, and coastal mission.
High contrast, stark backgrounds, elegant typography, grid-based storytelling.
Concept 02Sandy off-whites, washed-out pastels, soft rounded corners, airy whitespace, and full-bleed photography.
Locking in the chosen visual aesthetic, refining typography weights, perfecting color palettes, and preparing assets, copy and imagery for storefront development.
Creating the bespoke Shopify Liquid theme, setting up product configurations, cart modules, responsive testing, and finalizing payment/shipping gates.
Performing final visual and functional revisions, executing domain configurations, conducting a backend walkthrough, obtaining final approval, and going live.